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The Brand built to engage the active hockey community

Since 1999, HockeyNow has been the trusted source for compelling, authoritative, and extensive hockey coverage in North America. 

Published 39 times a year, HockeyNow is the only magazine that provides coverage about all hockey leagues between minor and major junior hockey and college hockey across Canada, devoted to sharing hockey stories and highlighting the infinite names and faces associated with it. 

Each issue gives our readers access to all the up-to-date and hard to find information they are looking for on the trends, issues and people that affect the hockey community in Canada—information that can’t be found anywhere else. 

And it delivers it in an easy to read engaging format that ensures the magazine will be read, kept and referred to again and again, giving advertisers repeat exposure.

Our Audience

We know the best way to reach people interested in hockey is through controlled circulation. That’s why we distribute through 400+ arenas and retail stores. Distribution through these outlets allows us to choose the communities with the demographics that we want and that our advertisers need to reach.


Social Media Engagement 455,979***

5,688 Facebook fans (July, 2018)

9,021 Twitter followers (July, 2018)



Digital Audience 16,715**

Web Traffic/Month

8,287 Users, 9,523 Sessions

7,192 (Four Times A Month) E-Newsletter Audience

16,725 /MONTH**


Print Readership  225,000*

Circulation Breakdown 

45,000 / 3 issue

225,000/3 ISSUES*


Total monthly Audience 697,694

Print and digital audience, July 2018

*5 pass along readers per issue (PMB Spring 2016)  **Google Analytics, June 2018  ***Social Media Engagement = total social media audience x 1 post impression per day (average)


Savvy advertisers know that print and online advertising work together to create unparalleled engagement and awareness, and HockeyNow’s digital edition means that advertisers in our print edition are also in our digital edition giving them two effective ways to reach our readers. 

HockeyNow offers advertisers integrated media campaigns that extend and reinforce their advertising message.

*Our Readers...

...are an educated and affluent group of active hockey Canadians. 

  • Average household income is $85,000.
  • 72% are Male. 28% are Female.
  • 84% are 18 to 49 years old.
  • 71% have a post-secondary school degree.
  • More than 38% dine out 5+ times per month. 


  • HockeyNow readers spend over 25 minutes with each issue.
  • More than 81% say they keep issues for future reference.
  • 70% say they find advertising helpful in making purchasing decisions.
  • 41% visited a web site that was mentioned in an story.
  • 30% visited a web site that was mentioned in an ad.
*Online readership survey done in January 2015 (Survey Monkey). 

Contact Larry Feist for Advertising opportunities 

604-990-1432 or 1-877-990-0520





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